Why isn’t anyone buying? What gives?

I’ll tell you ONE THING that majorly gives: CONTENT.

But frankly, I’m sick of hearing coaches throw out the word “content” as if it’s SO OBVIOUS what you should be posting…

It’s not. Otherwise, you wouldn’t be reading this.

You are NOT dumb for not knowing how to do this. It’s HARD to find your groove: that magical sweet spot between posting what feels fun & natural but also sells your stuff effortlessly. (But it exists! THIS is the #InstaHappyRich way!)

I tell my students, don’t just try to create CONTENT– create CHANGE.

You are a business owner; you are invested in your product and your company. But random people on Instagram have no idea who you are and most of them won’t care unless you give them a reason to stick around.

That’s why I highly suggest you start looking at your Instagram profile objectively.

Don’t let your ego get in the way.

See the BIG picture of your profile and what your content on there has to offer your prospects.

I personally think a wise rule of thumb for all your posts is a 1:6 ratio. For every 6 posts, one of those should be a promo for what you do. Everything else, for the most part, should be interesting stuff catered to the people most likely to buy from you.

BUT, those other 5 posts shouldn’t just be random pics of your meal or the landscape… It needs to MATTER. Not just to you, but to your target audience.

Ask yourself: “Does this post MATTER? Am I making an impact?”

If you can imprint on someone and help them, you ARE making an impact. And that leads to trust. Trust leads to sales.

Dig down deep. If you were your ideal prospect, what would you most be entertained by or influenced by on Instagram?

Hint: post THAT!

It doesn’t matter if a million people visit your Instagram in a day; if they hate your content, they’ll leave as quickly as they came.

But we’re gonna keep that fate from happening to you. ?